The top 7 entertainment trends for 2022, 2023, and 2024 are shown below. Additionally, concrete illustrations of what is advancing each trend. These are the main trends to monitor, whether you work in the entertainment industry or are simply interested in the sector.
Social Video Takes Off
- Social media platforms and the ways in which people are utilizing them are phenomena that is very fascinating to study. The occasional backlashes and PR disasters have always been one of the characteristics of social media that have piqued my curiosity.
- TikTok is a social networking app that allows users to share short videos within the community. Lockdowns were a contributing factor to the fast expansion of TikTok’s user base.
Over the last five years, searches for “TikTok” have increased by 8,800%.
- Facebook is trying all it can to take over as the dominant social media video platform with the launch of Facebook Watch. It has surpassed 1.25 billion monthly viewers, and it is continuing to ramp up its competition with YouTube. However, despite having outstanding statistics, Facebook is not at all fashionable at this time.
- In the meanwhile, Facebook’s social video initiative is spreading to several of its other sites.
- In 2018, Instagram debuted its IGTV service, which has now been incorporated into the main app.
- There are some encouraging signals to look out for, despite the fact that it has not taken off in the same way as their Stories feature. IGTV served as the exclusive distribution platform for a web series that the soccer players Trent Alexander-Arnold and Andrew Robertson had produced. And there were even specific episodes that garnered more than a million views each.
- The speed of video streaming and downloads will increase as the coverage area of 5G networks grows.
More Streaming Services Come Out
- By 2027, it is anticipated that SVoD income would exceed $139 billion annually. Therefore, it should come as no surprise that several media companies want a piece of the pie.
- Paid over-the-top (also known as “OTT“) streaming platforms are mushrooming all over the place in order to compete with established services like Netflix, Hulu, and Amazon Prime Video.
- The short-form offering from Quibi was a complete and utter failure. However, success may be seen elsewhere in the realm of streaming media with the concept of a well-defined niche.
- Crunchyroll, which is a specialist anime service, has witnessed a fairly big spike in the number of search queries since the epidemic began. And now boasts more than 4 million paying members.
- In the meanwhile, Disney is promoting its streaming service, Disney+, by highlighting its extensive back library in an effort to win new members. The Mandalorian, the network’s most popular show, is one of the many examples of the fresh content that can be found on this platform.
- The debut of Disney+ took place in November of 2019. And not even half a year later, it had had more than 50 million members. That figure has subsequently increased to over 152 million people.
Cloud Gaming Goes Mainstream
- Over the last five years, people have searched 350% more for cloud gaming.
- There are many significant developments in the entertainment sector that are taking place right now in the gaming industry.
- In November of 2020, both the Xbox Series X and the PlayStation 5 were made available to the public.
- Gaming technology that incorporates both virtual reality and augmented reality is making progress.
- There are more than 3 billion people who play video games throughout the globe. And just a small fraction of them has the hardware necessary to run the most recent and demanding video games.
- Cloud gaming is a solution to this issue since it allows video game material to be streamed to your device from distant servers. Cloud gaming offers a solution to this issue by transmitting material for video games all the way from distant servers to the device you are using.
- However, it seems that in the not-too-distant future, the finest games will be accessible to anybody who has a reliable Internet connection.
Podcasting Becomes A Mainstream Medium
- In the last five years, there has been a 247% increase in the amount of online search interest in the podcast network Wondery.
- In the year 2022, there were around 144 million individuals who listened to podcasts on a monthly basis or more.
- Every day, there are more and more podcasts produced by amateurs. In point of fact, there are now more than 2 million podcasts that are actively being broadcast.
- The existence of branded podcasts demonstrates that the format may be effective for marketing purposes in the same way that it is entertaining.
- Despite the fact that podcasting and entertainment network The Ringer was purchased by Spotify for $196 million in the year 2020. That followed their combined acquisition of Gimlet Media and Anchor in 2019 for a total of $337 million.
New(Ish) Sports Sprout Up
- Over the last five years, there has been a 162% rise in the number of online searches for the term “bikepacking.”
- The concept of physical fitness has emerged as a “meta trend” that permeates all facets of our life.
- Even though these pursuits have been around for a while, every year they seem to get more and more followers. And they are beginning to gain popularity among the general public.
The Korean Wave Goes Worldwide
- The phrase “mukbang” has had a 235% increase in search volume over the last five years.
- The term “Korean Wave” (sometimes spelled “Hallyu”) refers to the surge in popularity of South Korean culture on a worldwide scale.
- It has been going on in Asia since the 1990s, but only lately has it started to gain significant traction in Western countries.
- In February of 2020, the Korean-language picture Parasite made history by becoming the first film in a language other than English to win the Oscar for Best Picture.
- Videos and broadcasts of people eating that can be seen on YouTube and Twitch are garnering significant audiences in Western countries, raking in up to tens of millions of views each video and stream, respectively.
- At long last, K-pop is beginning to attract a larger following outside of Asia as well.
Fans Support Creators Directly
- In the last five years, searches for the phrase “Patreon,” a crowdsourced fundraising platform for all sorts of artists, have increased by 125%.
- According to emarketer.com, roughly 48.3 million American families have “cut the cord” (removed or rejected traditional cable TV).
- Others find themselves watching material created by individual users directly on YouTube, in contrast to the majority of people who use streaming services to fill the need left by the disappearance of traditional media.
- There has been an explosion of crowdsourcing platforms like Patreon, which enable fans pay artists directly. In contrast to backers on Kickstarter, Patreon patrons voluntarily contribute a set amount each month, and that money goes straight to the artist. As a thank-you for their support, patrons often get more material such as live question-and-answer sessions.
