Nike has maintained its position as the most popular apparel brand among adolescents for the last 12 years!

Nike has maintained its position as the most popular apparel brand among adolescents for the last 12 years!
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According to Piper Sandler’s semiannual “Taking Stock with Teens” research, Nike continues to be the most preferred apparel brand among adolescents living in the United States. This is the twelfth year that Nike has held the number-one spot in the rankings.

This poll investigates the ways in which adolescents in the United States spend their money. In the fall 2022 study, the investment banking firm surveyed 14,500 teens about their brand preferences, behaviors, and habits. The results showed that 31% of respondents ranked Nike as their preferred clothing brand, which is an increase from the 30% who said the same thing in the spring 2022 study.

The following is a list of the top five clothing brands that are most popular among American teenagers.

1. Nike

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Nike, Inc. is an American multinational business that is involved in the design, development, manufacture, and global marketing and sales of footwear, clothes, equipment, accessories, and services. It was founded in 1964 and has its headquarters in Beaverton, Oregon. ((Nike – Wikipedia))

2. Lululemon

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lululemon Athletica inc. is an international retailer of athletic gear with its headquarters in British Columbia, Canada. The company was established in the state of Delaware, in the United States. In 1998, the company began as a reseller of yoga pants and other types of yoga clothing. Since then, the company’s product offering has expanded to include sportswear, lifestyle clothes, accessories, and personal care goods. The corporation has 574 retail locations throughout the world and also has an online presence. ((Lululemon Athletica – Wikipedia))

3. American Eagle

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American Eagle Outfitters, Inc., also known as American Eagle, is an American lifestyle, clothing, and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman’s Menswear. ((American Eagle Outfitters – Wikipedia))

4. H&M

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H & M Hennes & Mauritz AB, often known as the H&M Group, is an international apparel business with its headquarters in Sweden. The H&M Group specializes in providing men’s, women’s, adolescent, and children’s clothing that is updated at a rapid pace. As of the 23rd of June in the year 2022, the H&M Group operates in a total of 75 geographical areas throughout the globe, with 4,801 shops operating under a variety of business names and employing 107,375 people on a full-time equivalent basis. ((H&M Group – Wikipedia))

5. Shein

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Shein is a Chinese online retailer of quick fashion. Chris Xu launched Shein, formerly known as ZZKKO, in Nanjing, China in 2008. The brand is well-known for its reasonably priced clothing. Shein was first regarded as a drop shipping company rather than a shop. Initially, the firm did not engage in clothes design or manufacture, instead sourcing its items from the Guangzhou wholesale garment market. Shein did not begin to establish its own supply chain system until 2014, converting itself into a fully integrated shop. ((Shein – Wikipedia))

  • Following the release of the 2019 poll, experts at Piper Sandler, who were formerly known as Piper Jaffray, speculated that a movement toward a “casualization of fashion” might be one factor contributing to the continued success of sportswear firms like Nike and others.
  • When it came to their purchasing decisions, younger customers had started to place a higher value on health and well-being in addition to comfort.
  • Nike not only has endorsement relationships with some of the most well-known athletes in the world but also has an extended partnership with the National Football League (NFL). Additionally, Nike promotes young athletes who compete in local leagues, clubs, and federations.

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A snapshot from “Taking Stock with Teens” shows Gen Z’s top ten fashion companies in the last four polls.

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