Instagram releases its 2023 Trend Predictions Report

Instagram releases its 2023 Trend Predictions Report

According to use insights, poll data, and other factors, Instagram has released its 2023 Trends Report, which intends to highlight the most significant upward trends among Gen Z users for the next year.

The primary body of the 22-page paper, which you can download here, examines five important trend areas:

  • Recycle, Reuse, Reconstruct
  • Taking Action
  • Climate and Expressive Beauty
  • Alt Takes On The Metaverse
  • The Financial Renaissance

Each trend has a page of its own, as well as an associated emoji:

ig trends 231

The summaries provide some fascinating comments that might be useful for your planning.

From a marketing standpoint, some of the important data points given are as follows:

  • More Gen Zers will utilize their money to support causes and communities in 2023.
  • In 2023, more than half of Gen Z social media users anticipate finding beauty or fashion inspiration from digital avatars or influencers.
  • 2 out of 3 Gen Z consumers want to purchase skincare or cosmetic items that provide sun and severe weather protection.
  • In 2023, more than half of Gen Z respondents stated they will make their own garments.

Although I’d be ready to wager on more than half of Gen Z actually producing their own outfits, the emergence of virtual influencers and digital avatars is destined to become even more engrained next year.

The research also examines trends for creators. According to Instagram, over two-thirds of Gen Z users want to utilize social media for business purposes in 2023.

Instagram has been pushing to give additional possibilities, and it’s surprising to see so many responders seeking to generate money from their social media postings. Based on the poll, more individuals will be seeking income prospects in social applications in 2023.

A dating page is also included.


The study seems like it was written by someone who believes they’re up-to-date on trends but definitely isn’t. This doesn’t negate the numbers and insights offered, but the report summary isn’t as useful as it might be.

The fonts and styles aren’t fantastic.

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