In 2022, Kim Kardashian became more problematic than ever, and here’s why.

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Since her meteoric rise to fame in 2007, Kim Kardashian has been a master at sculpting her public persona, carefully crafting an image of wealth, success, and glamour. Throughout the years, she has maintained a tight grip over her image, keenly aware of the perceptions of her admirers and the public alike. Always willing to adapt to stay in their good graces, Kim has navigated the spotlight with finesse, showcasing various facets of her life through reality television, social media, and business ventures.

However, the year 2022 marked a significant shift in Kim’s carefully constructed narrative. Despite her continued success and influence, cracks began to show in her pristine facade. In a series of surprising and out-of-character gaffes, Kim seemed to lose touch with reality, causing her meticulously cultivated public image to unravel before the eyes of her fans and critics alike.

Even as she expertly handled the tumultuous behavior of her ex-online husband, Kim found herself facing mounting criticism and backlash for her own missteps. Despite her efforts to address the situation, her once-loyal followers began to distance themselves, turning away from her reality show and raising concerns about her troubling behavior.

As 2022 draws to a close, Kim Kardashian finds herself at a crossroads, grappling with the fallout from her most challenging year in the public eye yet. With the spotlight shining brighter than ever, she must navigate the complexities of fame and redemption, striving to regain the trust and admiration of her audience while confronting the realities of her own humanity.

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Let’s take a look at what went wrong and how it happened.

Kim’s ex Kanye West, now known as Ye, relentlessly attacked her and her then-boyfriend Pete Davidson on social media.

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Throughout January, February, and March, Ye took public aim at Kim’s parenting and left her fearful for Pete’s safety.

This wasn’t the first time Ye courted trouble, and Kim has always managed to address his conduct on Keeping Up while keeping the full depth of the mess hidden.

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In 2022, Kim’s cool public image collapsed. Ye’s activities grew out of control, prompting her to reply on Instagram and in comments on his photos.

Despite this being a difficult moment for Kim, she won admiration for the “dignified” way she handled Ye’s criticisms.

Kim’s public image peaked around this time, with admirers and enemies equally praising her.

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However, in March of 2022, Kim managed to lose some people’s respect just as soon as she had acquired it, due to a disastrous interview with Variety magazine that signaled the beginning of her decline.

In the now-infamous feature, Kim said, “I have the best advice for women in business. Get your fucking ass up and work. It seems like nobody wants to work these days.”

This video quickly went viral, with many questioning why Kim turned on one of her largest fan groups.

Despite seeing the backlash in real-time, Kim refused to check her privilege and was filmed telling Khloé Kardashian and Kendall Jenner, “People don’t know the story of your dad and Mom having to sell their house in Hidden Hills because they could not afford it and they had to move to an apartment.”

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Kim’s “irresponsible” weight reduction became evident when she wore Marilyn Monroe’s 1962 dress to the Met Gala and described how she lost a lot of weight in three weeks to fit it.

Fans, other celebrities, and even dieticians deemed Kim’s statements “triggering” and “dangerous”

Despite pleas for Kim to be more cognizant of her big platform of impressionable youth, she continued to brag about losing weight following the event.

Later, Kim was caught photoshopping an Instagram image to lessen the size of her neck and shoulders.

Kim also courted criticism by connection with Balenciaga’s 2023 spring/summer campaign.

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In a picture session last month, two young toddlers posed with teddy bears wearing BDSM-style restraints. Legal papers referencing “child porn” were props.

As one of Balenciaga’s most famous faces, Kim was urged to speak on the incident.

Kim said she was “shaken” by the disturbing images, and appreciated Balenciaga’s removal of the campaigns and apology.


The fate of her empire rests in the hands of her followers, therefore it remains to be seen whether she will get back on track in 2023 and return to the tried-and-true business plan that puts them first.