Founder and fashion designer
Instinct Brand
Molinari founded the NYC-based sustainable and upcycled label in 2022.[1][2]
Anna Molinari is a New York-based fashion designer and the founder of Instinct Brand, an NYC sustainable and upcycled label. They are in the news as a competitor on Project Runway Season 22, which premiered on Freeform on July 9, 2026.
Anna Molinari is a New York-based fashion designer and the founder of Instinct Brand, an NYC sustainable and upcycled label. They are in the news as a competitor on Project Runway Season 22, which premiered on Freeform on July 9, 2026.
Molinari built Instinct Brand in 2022 using deadstock and secondhand materials to create garments. A Navy brat born in the United Kingdom, they studied fashion design and entrepreneurship at Syracuse University and have designed for Julia Fox and drag queen Pattie Gonia.
Instinct Brand turns deadstock and secondhand materials into garments.[1][2]
They were the first student at St. George's School to receive a full-ride military scholarship.[1][2]
Molinari earned a BA in fashion design and entrepreneurship from Syracuse University.[1][2]
They were included in Forbes 30 Under 30 for Art and Style in 2025.[1][2]